Notes from a team building chat agents that work.
Product updates, engineering deep-dives, customer stories, and the occasional opinion.
Why we built RentX
Letting agents kept asking us the same question: "can ChatX know which units are actually free this weekend?" The answer was no — until it was yes.
GDPR by default
Most chat tools treat GDPR as an enterprise checkbox. We treat it as the architecture. Here's the breakdown of how AtomicX handles consent, retention, and the right to be forgotten.
MemberX at Albany Club
Eighty years of paper RSVPs, replaced in three weeks. The story of a 1,200-member club that just needed a faster way to fill the dining room.
Humans in the loop
Every chat agent gets stuck eventually. The good ones know it. The great ones hand off without making the visitor feel handed off.
AtomicX is now native in Umbraco
Install from the Umbraco Marketplace, drop the AtomicX block onto any page, and you're live. No more script-tag fiddling.
EU vs NA tone
Politeness is a Pareto optimum. We rewrote our entire copy stack for the North-American launch and learned a lot about what carries across the Atlantic.
MemberX at Toronto Cricket Club
Eighty years of paper RSVPs, replaced in three weeks. The story of a 1,200-member club that just needed a faster way to fill the dining room.