Eighty years of paper RSVPs, replaced in three weeks. The story of a 1,200-member club that just needed a faster way to fill the dining room.
The Toronto Albany Club has been around since 1827. They're not early adopters. But when the club secretary started manually chasing RSVPs for 200-person dinners, something had to give.
The rollout
We installed MemberX via the Umbraco package in an afternoon. The club already ran Umbraco for their website. Within three weeks, every member had interacted with the bot at least once — mostly to RSVP for the spring mixer.
Results
Response rate for dinner RSVPs went from 60% (after three reminder emails) to 94% (first ask, in chat). The secretary now manages 1,200 members from a single dashboard.